Jerry Cashman - Organization Communications Consultant

Jerry Cashman founded Cashman Consulting 16 years ago to leverage his Fortune 100 company public relations, marketing communications, and business development experiences to other types of organizations. This has provided Jerry with the opportunity to connect the lessons learned from some of the world's most successful enterprises to non-competing client applications in the career development, human resources, and human capital arenas.

Jerry began his career in 1983 with seventeen years of change management oriented communications, marketing, and business development activities at Hewlett-Packard. This included working from 1983 to 1990 in Hewlett-Packard's worldwide customer support, and personal computing organizations. In each of these positions, Jerry managed the communications activities with customers, community leaders, government officials, academic institutions, executives, partners, and employees.

It was during Jerry's work in 1987 with Hewlett-Packard's Personal Computing business that he developed the tools to apply business development communications processes to the needs of non-profit organizations and human resources-related projects such as Corporate Voices for Working Families, which is focuses on child and elder care issues. Since none of these opportunities conflicted with Jerry's Fortune 100 company activities, he continued with new responsibilities within Hewlett-Packard. In 1990, he accepted the opportunity to spearhead HP's telecommuting and mobile computing communications strategies that lead to market leadership in four business units (including a 210 percent increase in home office computing). In order to achieve these results, Jerry developed a series of HP internal and external pilots In 1993, Hewlett-Packard's Chief Executive Officer, Lew Platt, asked Jerry to expand this business results change management process to one of the company's three worldwide breakthrough objectives: Diversity and Work/Life balance. Jerry managed a series of worldwide pilots in variable work schedules, job sharing, part-time work, phased retirement, and career management.

In 1999, Jerry lead efforts to start-up Diversity and Work/Life communications activities for the $10 billion Hewlett-Packard spin-off of Agilent Technologies. In 2000, Jerry transferred his experience to 3Com's $2 billion spin-off of Palm Computing. At Palm, Jerry developed their Enterprise Communications plans and processes. This included a communications plan for employees and sales partners. In 2002, Jerry joined IBM to take on two different major change management communications business development opportunities:

• The first was to develop communications transition plan for Hitachi's $2 billion acquisition of IBM's Hard Disk Drive business.
  
• The second was to develop business performance reports for IBM's CEO, speeches, and marketing communications tools for the IBM mid-market and mainframe eServer businesses.

Throughout this time, Jerry has continued Cashman Consulting with a focus on leveraging the lessons from Fortune 100 companies to Human Resources related initiatives. Throughout this process, Jerry has maintained connections with leading human capital and human resources organizations. This includes: the Society of Human Resources Professionals, The Conference Board, Corporate Voices for Working Families, The Families and Work Institute, LeaderSource, HR High Tech Forums, Human Resources Executive Association, and American Business Collaboration.