Statistics

72% of college freshmen sited that the most important reasons to go to college are: "to learn more about things that interest me" and "to get training for a specific career."
-- The Chronicle for Higher Education 2001

Barely half of college graduates follow a conscious career path. And if they were able to start over, two-thirds would seek more career development advice.
-- The Journal of College Student Development

Only 54% of adults who attended or graduated from college believe they are presently utilizing their full occupational potential.
-- The Journal of College Student Development

Job Hunting/Career Search is ranked the third most important reason students use the Internet.
-- The Student Monitor

Returning - Adult and Graduate students require career-counseling services almost as frequently as undergraduates.
-- Career Counseling of College Students, An Empirical Guide to Strategies That Work. Luzzo, Darrell Anthony, 2000

College career counselors are trying to reach out to alumni to help new graduates find jobs, but are finding that more and more alumni are themselves seeking career services. "In the past we have seen alums who wanted to change careers, but now we're seeing alums who are unemployed, and these people have worked here in this area for major corporations - 13 years at Readers Digest, 14 years at Texaco."
-- The New York Times, 12/2/01

The hundreds of books, self-help guides, and "career resources" on the Internet provide, for the most part, only general information. There's little regard to personal focus.